Aminite is a climbing rope brand that focuses on sustainability that has British heritage at heart. This was a printed brand book that showcase the elegance

of the brand rather than the details of the business operations. The brand book

was printed ethically, using recycled paper and vegetable ink. Protecting the environment in any way that we can

The book covers the main areas of the brand such as: purpose, brand mission, ethos & core values as well as details on our rope and finally the main touch points for the brand. This book only showcases a few key elements from the brand itself such as the colours, type and visual identities. The contour lines also play a big role in shaping the visual identity for the brand as this can be looked as an element for outdoor pursuits or also the rope coiled on the ground.

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